About us

Bringing RFID to Italian businesses since 2013

ShopRFID is a brand of Deyob srl, a company specialising in RFID, NFC, LoRa and IoT solutions. Since 2013 we have helped SMEs and large companies make the most of automatic identification.

10+

Years in the RFID industry

Premium brands distributed

500+

Projects delivered

<24h

Average response time

Our story

A company born from a passion for technology

We founded Deyob srlin 2013 in Schio, in the industrial heart of the Veneto region in north-east Italy. The name comes from "Defend Your Brand" — our mission to protect products and assets with RFID technology.

For more than 10 years we have worked with companies of every size: from the small boutique that wants to automate its stock-taking to the large logistics warehouse with thousands of items to track every day.

In 2026 we launched shoprfid.it: an online shop designed to make RFID accessible to everyone. Ready-to-use kits, educational content and an AI configurator that guides you to the right solution. The idea is simple: not everyone needs a consultant to get started, but everyone deserves the right technology.

Our journey

More than 10 years of growth

2013

Deyob srl is founded

Founded in Schio (VI), Italy, with a focus on AIDC technologies: RFID, NFC, LoRa and IoT. Our mission: helping Italian businesses automate identification.

2016

First enterprise projects

We start working with large clients on logistics traceability and anti-counterfeiting projects.

2020

A broader portfolio

Distribution agreements with international brands. We become official partners of Avery Dennison, Keonn, TraceID and Kyubi.

2026

ShopRFID is launched

We launch shoprfid.it, the online shop for Italian SMEs. Ready-to-use kits, educational content and an AI configurator. RFID for everyone.

Our values

How we work

A passion for technology

We believe RFID and NFC are among the most under-used technologies in Italy. We work every day to change that.

Practical solutions

No technology for its own sake. We only propose solutions that solve real problems, with a measurable ROI.

Genuine partnership

We don't just sell: we support our clients from the first idea to implementation, and we stay at their side afterwards.

Accessible innovation

We put enterprise technology within reach of SMEs: ready-made kits, transparent prices, set-up in 30 minutes.

The brands we distribute

International partners

We only work with the best: certified technology, enterprise-grade support and Italian care in how we manage every project.

Avery Dennison / Smartrac

Tags & Inlays

The world's number one in RFID tags, with more than 10 billion inlays sold. We distribute the full UHF, HF, NFC and TexTrace range.

Keonn

RFID hardware

A Spanish company with some of the best readers and ultra-thin antennas on the market. Specialised in retail and logistics.

TraceID

Special tags

A European manufacturer based in Barcelona. A leader in on-metal and custom tags for industrial applications.

Kyubi System

Software & systems

More than 1,000 installations in Europe. wAIM! RFID software, gates and reading tunnels for SMEs and large companies.

The company

Deyob srl

ShopRFID is a brand of Deyob srl, an Italian company registered with the Vicenza Chamber of Commerce (CCIAA).

Operational office

Viale Dell'Industria 77, 36015 Schio (VI), Italy

Registered office

Viale Dell'Industria 77, 36015 Schio (VI), Italy

VAT no.

03954470245

Need a custom project?

For enterprise projects or non-standard solutions, let's talk directly.

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