Official RFID and NFC partner in Italy · Avery Dennison, Keonn, TraceID, Kyubi

Anti-counterfeiting

Every tap a cryptographic signature. Spot clones on the very first touch.

NXP NTAG 424 DNA chips with AES-128. The tag signs every read with a secret key shared only with our server. A counterfeiter can copy the URL, but not the key, and the next tap gives them away.

Anti-counterfeiting

How the encrypted NFC tag works

The NTAG 424 DNA chip signs every read with a unique cryptographic key that only you and our server know. A clone cannot reproduce it, and we recognise it on the first tap.

  1. 01

    Physical scan

    The customer holds their smartphone to the NFC tag. A few bytes pass between chip and phone.

  2. 02

    The chip signs

    The tag computes an AES-CMAC over UID + counter with a secret key. Every tap produces a different signature.

  3. 03

    The server checks

    Our backend recomputes the signature with the same key and compares the two. It also checks that the counter is new.

  4. 04

    Result

    If the signature is valid, the customer sees the content. If not, a warning banner appears and the tag is locked after 5 attempts.

Behind the scenes: the cryptographic flow

NTAG 424 chip

  • Physical chip UID
  • Internal counter (+1 per tap)
  • Key K (AES-128)
  • ↓
  • CMAC = AES-CMAC(K, UID‖counter)

Generated URL

  • /t/ABC
  • ?picc_data=<UID‖counter>
  • &cmac=<signature>
  • Sent to the server over HTTPS

Server (your copy)

  • Knows the same K
  • Recomputes the expected CMAC
  • Checks counter > last
  • ↓
  • ✓ authentic / ✗ clone

The key K is written to the chip when the tag is produced, then kept on our server. It is never exposedin URLs or on the customer's devices.

1:1 clones

A counterfeiter can read the URL but not the key. Without it, every new tap produces invalid signatures.

Replay attacks

Copying and pasting a valid URL does not work: the counter must always increase.

Brute force

After 5 attempts with an invalid signature, the tag is locked automatically in the backend.

Available for: luxury goods, event tickets, certificates of authenticity, fine wines and spirits, official documents.

Where NTAG 424 technology makes sense

Any sector with high unit value and a counterfeiting risk. Same platform, same chips, configured batch by batch.

Fine wines and spirits

Amarone, Barolo, Champagne, single malt whisky. An NFC capsule under the foil: the customer scans it with their phone and sees at once whether the bottle is genuine. Protection against clones in grey markets.

1,000 bottles of Amarone · €549 extra per batch

Luxury cosmetics

Fragrances, premium serums, luxury packaging. A tag in the carton or under the base: one tap from the consumer = authenticity check + product page + repurchase link to the official channel.

10,000 packs · brand protection

Pharmaceuticals

Anti-tampering for packs: every box has a unique chip. Patients and pharmacists verify it with their own smartphone. Supports compliance with the EU Falsified Medicines Directive 2011/62.

EU serialisation requirements

Fashion and accessories

Bags, shoes, luxury garments. A hangtag sewn into the garment or the inside label: the buyer verifies the origin, sees the supply chain and unlocks the brand community after purchase.

Luxury collections · resale market

Watches and jewellery

A digital certificate of authenticity built into the warranty. It replaces (or complements) the paper certificate, traceable and impossible to clone.

Warranty + ownership history

Event tickets

Concerts, trade fairs, premium seating. Every ticket = a unique chip with a counter: entry only if the CMAC is valid and the counter has not been used yet. Fraud prevention against unauthorised resale.

Arenas · Stadiums · Trade fairs

Certificates and documents

Academic qualifications, diplomas, certificates of origin, artwork passports. The chip proves issue by the original body with verifiable cryptography.

Diplomas · PDO/PGI · Art

OEM spare parts

Automotive, aerospace, medical. Every part has a digital identity: authenticity is checked before fitting, blocking counterfeit parts that put safety at risk.

OEM supply chain · component tracking

Standard NFC tags vs NTAG 424 DNA

Is the price difference worth it? It depends on the value of the product and on the impact counterfeiting has on your brand.

FeatureNTAG 213/215 (standard)NTAG 424 DNA
Cloneable NFC tag (NTAG213/215)
✓ Copied in 2 seconds with any Android app
✗ Impossible without the AES-128 secret key
Unique signature per tap
None: always the same URL
AES-CMAC changes on every read (monotonic counter)
Replay attack
Possible: copy the URL → works anywhere
Blocked: the counter must always increase
Brute force
Not applicable (no signature)
Tag auto-locks after 5 invalid CMACs
Real-time verification dashboard
Tap count only
Status per tap: authentic / suspicious / blocked
Unit cost
€0.25 - €0.50
€1.20 - €1.80 (chip + personalisation)

How a batch is produced

The platform generates the data, you write the chips with your own machine. No hardware vendor lock-in.

  1. 1

    Create the batch from the dashboard

    From the product panel (e.g. "Amarone 2018") click "Create tag batch", set the quantity (1→10,000), anti-counterfeit ON.

  2. 2

    Download the CSV

    The system generates unique short_code + AES-128 secret_key values and gives you a CSV with a ready URL template.

  3. 3

    Personalise the chips

    Import the CSV into your NFC encoding machine (ACR122U, PN532, industrial readers). Write NDEF + Secure Dynamic Messaging with the secret_key.

  4. 4

    Apply them to your products

    Sticker under the packaging, capsule on the bottle, sewn-in hangtag: wherever you prefer.

  5. 5

    Live verification + dashboard

    Every customer tap goes through us: CMAC + counter verified, status recorded. You see authentic, suspicious and blocked taps in real time.

Turnkey service

No NFC encoding machine?

We take care of it. You create the batch on the platform; we personalise the chips with your secret keys, print labels with your branding, run 100% QA and ship everything to you ready to apply.

Chip encoding

URL template + Secure Dynamic Messaging + a unique AES-128 key per tag. Industrial machine, no errors.

Label printing

Stickers, hangtags, capsules, premium card, fabric. Your layout, 2 revisions included.

100% QA

Every chip checked against your platform before shipping. Defects are on us.

Ready to use

Rolls or boxes labelled with the short_code range. Fits into your production line.

Indicative service price list

500 tags

€609

basic setup

1,000 tags

€990

€0.99/tag

5,000 tags

€3,690

€0.74/tag

10,000+

quote

tailored

Prices incl. VAT for setup + encoding. Chips and labels extra (or included in the Anti-counterfeiting kit). Lead times: 5-10 days (up to 1k), 10-20 days (up to 10k).

Ready to protect your brand?

Start with 500 tags. For larger volumes (5,000+) we have dedicated price lists and supply-chain consulting. Delivery in 10-15 days. Outside Italy? Request a quote.