Ingredients and nutrition values online, with a QR code on the label.
We give you a compliant page for each wine and the link to print. Your label printer adds the QR code, and you update the data whenever you like without reprinting.
Printed QR code or NFC tag · Italian and English · No cookies or tracking
What stays on the label and what goes online
On the physical label
- Energy value (the symbol «E» with kcal is enough)
- Allergens (e.g. «Contains sulphites»)
- The QR code or tag that leads to the online page
On the online page
- List of ingredients, with allergens highlighted
- Full nutrition declaration per 100 ml
- No promotional content, no tracking
This is what people see when they scan the QR code
A wine from a fictional winery, on the same platform you will use: ingredients with allergens highlighted, nutrition table per 100 ml, English version.
Ingredients and nutrition values
Choose how to put it on the bottle
QR code on the label
We give you the page link: your label printer adds the QR code in the next print run. No printing costs from us.
NFC sticker tag
A thin tag applied to the bottle or capsule: the customer holds their phone near it. We deliver the tags already programmed.
Complete label
If you prefer, we supply the label with the QR code already laid out, ready for the bottling line.
How it works
- 1
Enter the data
Ingredients, allergens and nutrition values per 100 ml from the portal. We set up the first label together.
- 2
Get the link
Each wine has its own permanent address: give it to your label printer for the QR code, or we write it to NFC tags.
- 3
The customer scans
The compliant page opens, in Italian and English. If the recipe changes you update the data: the printed QR code stays valid.
Selling premium wines or exporting?
Add a digital passport and authenticity verification with NTAG 424 DNA NFC tags: a QR code can be copied with a photo, the chip's signature cannot.
Frequently asked questions
Since when is it mandatory?
For wines produced from 8 December 2023 (EU Regulation 2021/2117), the label must show the ingredients and the nutrition declaration. These can be provided online via a QR code or tag, as long as the energy value and allergens remain on the physical label.
What should I write next to the QR code?
The European Commission guidelines ask that it is clear the QR code leads to the mandatory information: we recommend wording such as «Ingredients and nutrition information» (in the language of the market). We give it to you together with the link.
If I change the recipe, do I have to reprint?
No: the link stays the same, you update the data from the portal and the page changes immediately. You only reprint if the energy value or allergens change, as they are on the physical label.
Does the page track consumers?
No. The e-label is a simple page with no cookies, analytics or advertising, as required by the EU guidelines.
Can I add the story of my winery?
Yes, but separately: the e-label carries only the mandatory information, and from the portal you can also enable the bottle's digital passport with supply chain, food pairings and a link to your shop.
How much does it cost?
It depends on how many labels you have and how you want to apply the e-label (QR code, NFC tag or complete label). In a free 30-minute consultation we will tell you the solution and the price.
Is there an annual fee?
The first year of the platform is included; from the second year there is an annual renewal with a single invoice, incl. VAT: Winery S €119/year up to 20 wines, Winery M €299/year up to 100 wines, Winery L €599/year with unlimited wines. E-label and digital passport are included in all three.
If I don't renew, does the e-label stop working?
No. The law requires the information to remain available as long as the wine is on the market, and we keep it online even without a renewal: the QR code or tag on bottles already printed keeps opening the page. Without a renewal you can no longer edit it or add wines.
Free 30-minute consultation
Tell us how many labels you have and how you want to apply the e-label: we will show you the page with your own wines and give you the price. We reply within one working day.